Saturday, September 10, 2011


I really have been wondering when someone would create an online teen magazine that had the old Sassy vibe but was thoroughly modern and real. And not another Jane thing, either.

Rookie is a that, or at least, it is thus far. They make fun of the ridiculous diets of women's magazines, they have a boy write about his love of all things girly, they lists songs to date to, they tell you how to buy a guitar and they do it without a Hello Kitty or pink lightning bolt in sight.

It's from young style blogger Tavi Gevinson and originally was supposed to be an off-shoot of Jane's xo site. But it's not now and I'm okay with that.

So far, I'm a fan.